Miami University (Ohio)
Communication Design Program

Profressor
Kristen Pericleous

Designers
Mikayla Zancanelli

Brand/Product Extension Concept

Joie De Vivre is a product extension concept for a bottle of whisky produced by Stella Artois.

Introducing Joie De Vivre - a Belgian single malt whisky handcrafted from local farmland barley in Belgium. Joie De Vivre is an expression of our desire to change the way you experience single malt whisky. This first-fill bourbon cask whisky is light and refreshingly smooth, with an oaky apple aroma and a tangy pear and citrus finish. Take a moment to relish in the refined sensory experience that is Joie De Vivre, and don’t let life keep you from enjoying life.

Date:
2019