SIGNAGE and wayfinding UPDATE FOR THE DENVER TECH CENTER.
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Studio: ArtHouse Design
Creative Director:
Beth Rosa (Principal & Design Director)
Marty Gregg (Founder & Design Director)
Designers:
Mikayla Zancanelli (Designer)
Aaron Hilst (Senior Designer) -
Graphics
Signage Schematic Design
Design Intent & Pricing Set -
Graphics
Signage Schematic Design
Design Intent -
ArtHouse Design was tasked with updating the signage and graphics for the Denver Tech Center. The update titled, DTC Forward, is part of an overall effort to unite and refresh the look and feel of the DTC.
This concept introduces a refreshed color palette and a half-tone ring that gradates from the center out, framing the DTC letters. Although the ring is a reference to scales of a trout fish, the dot’s geometric nature is tech forward.
Date:
2023 - Td.Project Status:
In-ProgressLocation:
Denver, CO
Schematic drawings of the upcoming signage and wayfinding designs. The update features new typography and a half-tone ring inspired by the fish bone sculpture monument.
Schematic drawings
