Studio: ArtHouse Design

Creative Director:
Beth Rosa (Principal & Design Director)
Marty Gregg (Founder & Design Director)
Kevin Penland (Senior Designer)

Designers:
Mikayla Zancanelli (Designer)

Graphics
Signage Schematic Design

Graphics
Signage Schematic Design

ArtHouse Design was tasked with updating the signage and graphics for the Glenwood Hot Springs Resort, as well as adding a new suite of signage for an expansion of the resort.

The update aimed to establish a more unified brand voice across all resort signage. Additionally, we sought to improve the wayfinding signage, which had been a source of confusion for guests navigating the property.

This concept focuses on maintaining consistency with Glenwood's original logo, which features an etched illustration of the building paired with traditional serif typography. To extend this cohesive look across all signage, we expanded the use of the serif typography and complemented it with a suitable sans-serif font. This combination ensures legibility and clarity in wayfinding and other signage elements where a clean, easy-to-read design is essential.

Date:
2023 - Td.

Project Status:
In-Progress

Location:
Glenwood Springs, CO